iSTUDIO

Current State

Jana is a number 1 water brand in Croatia, known for its premium quality. After almost a decade of building the brand image and becoming recognized outside of Croatia Jana wants to conquer a larger number of markets.
Goal
- Create a unique communication for every market where Jana is present
- Increase the number of fans in selected countries
- Increase brand awareness and strenghten brand image in every country
Campaign Flow

Facebook communication becomes targeted by country: Croatia, Hungary, Slovenia, Serbia, others

A local social media agency is hired for community management in each country in the region

Special offers and activities are created for each country in the region: giveaways, ads, apps, tabs

Jana is currently targeting communication in 5 countries and globally
After 6 months of targeted communication and promotional activities the number of fans increased up to 600% in each of the targeted countries
The interaction on the page has increased by 300% compared to the previous, untargeted communication period

5 Countries targeted

600% Fan increase

300% interaction increase

Jana